Free tool

Missed Lead Cost

Move the sliders to match your business. Every figure comes from your numbers, and the assumptions are written underneath.

Inquiries a month 60

Answered too late, or not at all 25%

Inquiries that become jobs 35%

Average job (sales) $250

Your profit margin 40%

Inquiries answered too late each month15

Jobs those inquiries could become each month5.3

Estimated sales revenue at stake each month$1,313

Estimated profit at stake each month, at 40% margin$525

Assumptions: 60 inquiries a month. 25% of them get no reply, or a reply after the customer has already booked someone else. 35% of answered inquiries become paying jobs. An average job brings in $250 in sales. Profit is estimated at 40% of sales; set your own margin. Sales revenue is not profit. These are estimates of sales you might win, not a promise. Move the sliders to match your business.